Experiment · Missed calls

Stop losing warm leads to voicemail

When your team can’t pick up, callers automatically get a friendly text with a secure link to book a time. You respond fast, without adding more work to the day.

Talk about joining the pilot

Designed for clinics, home services, agencies, and other phone-heavy businesses where every call matters.

The bet we’re making with you

The core hypothesis is simple:

When a good caller misses your team, a fast, transactional text plus a clear booking link will rescue more of those opportunities than voicemail and manual phone tag.

Everything in this pilot — the wording of the text, timing, calendar setup, and follow-ups — is designed to test and refine that hypothesis with your real inbound demand.

Built on tools you already trust

Twilio Calendly Zapier Stripe

SMS and booking run through established providers — this experiment focuses on the experience and conversion, not rebuilding the plumbing.

How it works

1. Caller rings your main number

If your team can’t answer within a set time, the call is marked as “missed” and the automation takes over.

2. We send a friendly, transactional text

The caller gets a short SMS from your business with context (“sorry we missed you”) and a secure booking link. They can reply STOP at any time to opt out.

3. They pick a time that works

They land on your calendar, choose a slot, and get confirmations and optional reminders. Your team sees new bookings without chasing missed calls.

Message & data rates may apply. In a live deployment, your callers would be informed that replying STOP opts them out and HELP provides help information. This experiment only uses SMS for transactional, call-related messages — no marketing blasts.

What we’re measuring with you

To treat this as a proper bet, we agree upfront on what “working” looks like. In the pilot we’re paying attention to:

  • How many missed calls now turn into booked appointments.
  • Which message framing drives action while still feeling respectful.
  • How timing (instant vs. delayed texts) affects bookings and no-shows.
  • Which calendar setup keeps your team organized instead of overwhelmed.

Together, we’ll define your baseline numbers and a target lift (for example, moving from 5% of missed calls becoming bookings to 15–20% over a 4–8 week window).

How the pilot runs as a bet

  • Time-boxed: We typically run the first version for 4–8 weeks with a clear review date.
  • Scope-limited: We start with one main number or location so your team isn’t overwhelmed.
  • Shared dashboard: You get a simple view of missed calls, bookings, and key conversion rates.
  • Decision rule: At the review date, we either:
    • roll the flow out more broadly and harden it as part of your standard process, or
    • retire it, keep any useful learnings, and consider a different bet for your bottleneck.

This keeps the pilot from turning into a vague “ongoing project” and makes sure your time and attention go into bets that actually move the numbers.

Ready to protect more of your inbound demand?

If your team is stretched and you’re not comfortable watching good calls slip away, this pilot gives you a structured way to fix it and see the impact quickly.

Book a 20-minute call

Or email directly: [email protected]